Franklin Cruz – Proven Real Estate Development Expert.
20+ Years of Experience | 15+ Projects Developed | US Army Veteran
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Here’s How I Can Help You
Why work with me
I Turn Vision Into Multi-Million-Dollar Realities.
My journey in real estate development began with a single house on 9 acres in Lakeland, FL. I transformed that property into a 41-home community, sold it to KB Home for $1.25 million, and left a lasting legacy—they named the street Cruz Court after my family. That was just the beginning.
I took a 22-acre parcel and assembled it into a 60+ acre development, previously owned by Habitat for Humanity, securing a mid-six-figure payout (over $500,000) for my expertise. I’ve also designed award-winning modern homes, earning the City of Lakeland’s Beautification Award and a nomination for the Frank Lloyd Wright Spirit Award.
As an Army veteran who served in Operation Enduring Freedom, integrity is the cornerstone of everything I do. I’ve been involved in 15+ development projects, including:
A 96-unit affordable housing project.
Master-planned communities spanning over 130 acres.
Successful negotiations for pipelines with Opal Fuels, Florida Gas, and Peoples Gas, as well as billboard signage with Lamar Outdoor Agency.
I’ve also held leadership roles as CEO of True Builders and True Plumbers, and served as Director of Mentorship, guiding others to success. My expertise spans every facet of real estate development, and my results speak for themselves.
When you work with me, you’re partnering with a proven leader who delivers.
Here’s How I Deliver Results for You
Who I Am:
I’m Franklin Cruz, a real estate development authority with a track record of transforming opportunities into multi-million-dollar successes. From single properties to sprawling master-planned communities, I’ve built, scaled, and sold projects that redefine what’s possible in real estate.
What I Do:
I specialize in turning underutilized land into high-value developments, delivering exceptional returns for investors, partners, and communities. My proven process includes:
- Land Acquisition & Assembly: I identify and secure prime parcels, assembling them into large-scale opportunities.
- Development & Execution: I oversee every detail, from planning to construction, ensuring award-winning outcomes.
- High-Value Exits: I negotiate and close deals with industry giants, maximizing profits for all stakeholders.
Who I Help:
I partner with investors, developers, and organizations looking to achieve unparalleled success in real estate. Whether you’re starting with a single plot or aiming to build a legacy community, I’ll guide you to transformative results—guaranteed.
Proven Results:
- Transformed a single house on 9 acres in Lakeland, FL into a 41-home development, sold to KB Home for $1.25 million. They named the street Cruz Court in honor of my family.
- Assembled a 22-acre parcel into a 60+ acre development, previously owned by Habitat for Humanity, earning a mid-six-figure payout (over $500,000) for my services.
- Created award-winning modern home projects, including a winner of the City of Lakeland’s Beautification Award and a nominee for the Frank Lloyd Wright Spirit Award.
